In recognition of International Anti-Street Harassment Week, L’Oréal Paris unveils its new global campaign.

Missed Opportunities is an expansion of its Stand Up Against Street Harassment program, launched in 2020 in partnership with international NGO Right To Be. 

This year’s campaign spotlights the pervasive, often-hidden ways street harassment restricts women’s freedom–undermining their confidence and diminishing their visibility across public life, education, and the workforce.

Through the Stand Up Against Street Harassment program, L’Oréal Paris continues its long-standing commitment to empowering women and breaking down the barriers that prevent them from asserting their self-worth. 

In partnership with Right To Be, the program equips individuals with the 5D’s methodology: Distract, Delegate, Document, Delay, and Direct. 

At the heart of the campaign are L’Oréal Paris Global Ambassadors, who are using their voices to share the personal impact of street harassment and why intervention matters.

Eva Longoria commented, 

“You are worth knowing how to defend yourself, and you are worth having a community that will stand up for you. That’s what this brand and program does – and that’s why I’m proud to be part of it.”

Aja Naomi King shared, 

“Street harassment can make you feel small and afraid to be seen, as if simply existing in public puts you at risk. It reinforces the idea that our safety is never guaranteed, which can destroy confidence and a sense of personal value… We all deserve to feel safe, respected, and secure in public spaces.”

Beyond individual experiences, street harassment has broader societal consequences, limiting participation in public life, education, and the workforce.

Cara Delevingne said,

“I’ve spent a lot of my life in industries where silence was kind of expected, so being aligned with something that encourages people to speak up and backs that up with real action feels powerful. It’s about shifting the culture from ‘that’s just how it is’ to ‘that’s not okay,’ and knowing you’re helping create safer spaces for everyone.”

To date, more than 5 million people have been trained across 47 countries, with the ambition to reach 6 million by the end of 2026. As Missed Opportunities launches globally, L’Oréal Paris invites everyone to be part of the movement.